You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.
Content Marketing
Content marketing trends – Improve your content marketing best practices in 2017 by:
- Developing and documenting your content marketing strategy including core strategy, mission statements, and audience personas
- Assembling your content marketing plan comprising editorial guidelines, content workflows, content request form, customer journey maps, content decision-making, multichannel content marketing, editorial calendar template, and content essentials
- Establishing solid measurement practices including blog post tracking, success measuring, content curation measuring, and editorial reporting (source: Content Marketing Institute)
SEO
Trends in SEO—Establish yourself as an industry leader in 2017 and build a strong sales funnel; key facts: search and content marketing have fused, organic and paid search marketing need to work together to build relationships with customers, the customer journey has fragmented into “micromoments,” and organic search needs to be evangelized within your organization cross-departmentally, to the C-suite, and your board. (source: Search Engine Land)
