Join us in shopping at small businesses on Saturday, November 30, 2024, the annual “Small Business Saturday.” By choosing to “shop small,” people throughout the U.S. help to ensure the vitality of their local economies and preserve unique, community-based enterprises in their local communities.
This support is vital as small businesses are significant contributors to the U.S. economy, making up 99.9% of all private establishments and employing millions nationwide according to the U.S. Census Bureau.
Last Year’s Local Business Success
On November 25, 2023, “Small Business Saturday” once again highlighted the resilience and importance of local businesses. Launched by American Express in 2010 and co-sponsored by the U.S. Small Business Administration (SBA) since 2011, this event has become a staple in promoting local shopping. “Small Business Saturday” emphasizes the significance of small, local businesses in driving economic growth and fostering community connections.
In 2023 small businesses navigated a complex economic landscape including inflation and changing consumer behaviors. Despite these challenges, the commitment of consumers to shop locally remained steadfast.
The ongoing success of “Small Business Saturday” reflects our collective efforts to sustain and celebrate the unique offerings of small, local businesses. By choosing to shop small, consumers play an active role in strengthening our communities and supporting the entrepreneurial spirit that drives local economies.
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