Happy New Year! This digital marketing checklist covers eight essential steps that every small business should complete before January ends: from setting a marketing budget and auditing your Google Business Profile (GBP) to building a content calendar and optimizing for artificial intelligence (AI) search. Work through it now, and you’ll have the foundations in place […]
Your Digital Marketing Checklist for the New Year Read More »
As we flip the calendar to a fresh new year, it’s time to pause, take a breath, and set clear marketing intentions for how we’ll shape our businesses in 2025.
Happy New Year 2025: Marketing Intentions to Grow Your Business with Purpose and Focus Read More »
No one enjoys “challenges” of struggling to survive. 2020, unfortunately, has proven to be a tough year… and it’s not over yet. Besides the COVID-19 pandemic health risks and shelter-in-place regulations that have affected us financially and socially, we’ve had to deal with fires, hurricanes, and a divisive political climate. Small businesses have been hit
Is Your Small Business Struggling to Survive? Read More »
Today companies can take advantage of the best social media marketing tools for business. Most of these social media tools offer free trials—some for 14 days and others for 30 days. Following are the tools we’ve tried out and recommend to our clients. Scheduling / Posting Monitoring Content Planning Creativity Have you found this list
Best Social Media Marketing Tools for Business Read More »
If your website isn’t showing up when your customers search for what you sell, no amount of design polish or ad spend will fix it on its own; understanding SEO’s the first step toward changing it. Search engine optimization (SEO) is the practice of improving a website so that it ranks higher in organic search
What Is SEO in Digital Marketing? Read More »
Digital marketing consists of eight types: search engine optimization (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, email marketing, affiliate and influencer marketing, mobile marketing, and video marketing. The businesses that grow fastest online pick two or three types of marketing that’s relevant for their stage of growth, execute them well, and measure the
8 Types of Digital Marketing (and How to Choose the Right Mix for Your Business) Read More »
