Digital Marketing

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Your Digital Marketing Checklist for the New Year

Happy New Year! This digital marketing checklist covers eight essential steps that every small business should complete before January ends: from setting a marketing budget and auditing your Google Business Profile (GBP) to building a content calendar and optimizing for artificial intelligence (AI) search. Work through it now, and you’ll have the foundations in place […]

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Is Your Small Business Struggling to Survive?

No one enjoys “challenges” of struggling to survive. 2020, unfortunately, has proven to be a tough year… and it’s not over yet. Besides the COVID-19 pandemic health risks and shelter-in-place regulations that have affected us financially and socially, we’ve had to deal with fires, hurricanes, and a divisive political climate. Small businesses have been hit

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Social media tools - Mendo Digital

Best Social Media Marketing Tools for Business

Today companies can take advantage of the best social media marketing tools for business. Most of these social media tools offer free trials—some for 14 days and others for 30 days. Following are the tools we’ve tried out and recommend to our clients. Scheduling / Posting Monitoring Content Planning Creativity Have you found this list

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Digital Marketing News: January 13, 2020

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today. Content Marketing Content strategy – Plan content so that it meets business needs, understand your audience’s needs and wishes, and share your strategy with your team

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Green Web Hosting

Are you concerned about climate change? Do you know that servers such as those that host websites consume enormous amounts of energy and are powered by fossil fuels? And are you willing to do your part to help the environment by choosing “green” web hosting? What Makes a Web Hosting Company “Green?” “Green” Web hosting

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