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What Is Social Media Marketing?

Social media marketing is putting out information through various social channels regarding your brand, products, or services. The goal is to attract people to your website—whether that pertains to a company, nonprofit organization, or even yourself as a brand—and influence them to buy your products or services, hire you as an employee or consultant, or increase the number of followers.

What are the top social media channels?

Facebook, LinkedIn, Instagram, Pinterest, Google+, Twitter, and YouTube are the top social media channels. Each social channel varies as far as the type of users it attracts.

People use Facebook mostly for personal rather than professional reasons whereas LinkedIn attracts mostly professionals for business networking. Google+ has a mostly male audience aged 35 and over. Instagram is very popular with teenagers and adults aged 18 to 29.

Pinterest attracts a greater percentage of women than men. Twitter is a favorite of millennials and young professionals. YouTube is most popular with adults aged 18 to 34.

Should I be on every social channel out there?

Nope. Figure out your target audience—for your company, nonprofit organization, or yourself as a brand—and then do a bit of research to see which social media channels best fit your parameters.

How do I stand out from the crowd?

On social media channels, it may seem like everyone’s trumpeting his or her achievements, but more people are motivated by—and looking for—interesting content than you realize. Key to standing out from the crowd and attracting interest in your brand is to provide entertaining and/or educational content and to participate in communication within the social media channel(s).

Can I do this on my own or do I need help?

As long as you’re knowledgeable about social media and disciplined in publishing on and participating in the social channels that fit your target audience, you might be able to do it on your own. However, it might keep you from focusing on your customers and doing business development and other important tasks. Letting an experienced social media marketing company such as Mendo Digital may work out better for you in the long run.


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