What Is Digital Marketing?

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Don’t blame yourself if you don’t know what digital marketing is. Digital marketing means using digital technologies to market products or services—whether on the Internet, on mobile phones, or in any other digital medium. Simply put, it means marketing online.

Digital channels you can use include your own website, search engines (like Google, Bing, and Yahoo), social media (such as LinkedIn, Facebook, and Twitter), email, and other channels to connect with your customers.

Types of Digital Marketing

Digital marketing encompasses several specialties: affiliate marketing, content management, content marketing, email marketing, growth marketing, influencer marketing, search engine marketing (SEM) and pay-per-click (PPC), search engine optimization (SEO), and social media marketing (SMM).

Can I Do This Type of Marketing on My Own?

Probably – as long as you have some experience doing marketing for your business or your employer or you’re willing to learn. Marketing skills are transferable to the digital realm. It’s even better if you already have experience with digital marketing and are disciplined about keeping up with the tasks it involves. However, it might keep you from focusing on your customers and doing business development and other important tasks.

Letting an experienced digital marketing company such as Mendo Digital take care of your organization’s online marketing needs may work out better for you in the long run.


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