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What Is Digital Marketing?

Digital marketing means using digital technologies to market products or services—whether on the Internet, on mobile phones, or in any other digital medium. Simply put, it means marketing online.

Digital channels you can use include your own website, search engines (like Google, Bing, and Yahoo), social media (such as LinkedIn, Facebook, and Twitter), email, and other channels to connect with your customers.

Can I do this on my own or do I need help?

As long as you have experience in digital marketing and are disciplined about keeping up with the tasks it involves, you might be able to do it on your own. However, it might keep you from focusing on your customers and doing business development and other important tasks.

Letting an experienced digital marketing company such as Mendo Digital take care of your organization’s digital marketing needs may work out better for you in the long run.


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