News Today: March 20, 2018

Following are the marketing-related news we found most interesting today. Content road map—Figure out the right content creation model for your organization (i.e., dedicated writers vs. freelancers, internal subject matter experts vs. external contributors), align creative efforts with strategic goals to come up with your unique approach, and craft compelling stories …

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News Today: December 1, 2016

Following are the marketing-related news that we found most interesting today. Upcoming marketing disruptions—As we plan (and, hopefully, prepare) for 2017, we need to stay on the alert for the following developments on the horizon: digital transformation pushing marketing into other departments, micro services and open-source application programming interfaces (APIs) …

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