News Today: May 5, 2018

Following are the marketing-related news that we found most interesting today. Facebook’s news feed—Facebook is now refocusing on building more person-to-person engagement, and coming changes: its News algorithm looks at 4 items: inventory (entire content), signals (e.g., when posted, who posted, do you usually like and comment on this type of …

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News Today: March 20, 2018

Following are the marketing-related news we found most interesting today. Content road map—Figure out the right content creation model for your organization (i.e., dedicated writers vs. freelancers, internal subject matter experts vs. external contributors), align creative efforts with strategic goals to come up with your unique approach, and craft compelling stories …

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