Image: "News" sign

News Today: September 10, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today.

Speed performance/optimization—Check your website with Google’s PageSpeed Insights tool to see two scores: page speed and optimization, and find out how fast a typical user will find your website. Optimize website speed by:

  • Avoiding landing page redirects
  • Enabling compression
  • Improving server response time
  • Using browser caching
  • Optimizing images
  • Minifying HTML, CSS, and JavaScript
  • Optimizing CSS delivery
  • Prioritizing visible content
  • Removing render-blocking JavaScript (source: Search Engine Land)

Viral marketing campaigns—To dramatically increase your company’s brand awareness, engagement, and sales without spending a lot of money, create marketing campaigns that will (likely) go viral by ensuring they have:

  • Appeal for your target audience
  • Strong visual strategy
  • Uniqueness and creativity
  • Emotional appeal
  • Shareability and promotability
  • Timing of launch (source: HubSpot)

Conference Content—Digest info. and create an action plan:

  • Schedule time in your calendar to think strategically
  • Choose one to three actions to follow through
  • Write maximum 10 one-item actions to follow through
  • List interesting ideas and resources, then review for relevancy
  • Discuss ideas with your team / collect and share insights via Twitter and within your organization
  • Stay connected with presenters and others (source: Content Marketing Institute)

Google—Algorithms may handle website penalties after manual actions, search penalties enacted by people, expire. (source: Search Engine Land)

Freelance writers—Manage your time wisely: balance work you do for clients with your own marketing and marketing education, schedule your work AND off hours to avoid burn-out, reserve time to market your business, keep going with your marketing education, study the top publications in your niche, and keep working on your own creative projects. (source: Copyblogger)

Bing Ads—Advertisers can analyze account performance with greater ease now thanks to reporting updates from Bing Ads. You can schedule, save, and share reports from Account Summary and Campaign pages as well as spring into action with Overview tab updates. (source: Search Engine Land)

Google Ads—Dynamic search ad performance is now aggregated by landing page. You can see at a glance which of your landing pages are doing best as well as which ones are doing worst in your Google Dynamic Search Ads (DSAs) campaigns. This info. will help you decide which pages to exclude from or include in your DSA campaigns. (source: Search Engine Land)

Facebook Dynamic Ads—If you want to gain more blog readers, you might want to create a Facebook dynamic ads campaign. This generates an ad template that automatically pulls in text and images from your data feed for posts you want to promote. To do so, access Facebook’s Business Manager, install the Facebook pixel on your blog, create a pixel event, set up a product feed of blog posts, create a product catalog, and create a new Facebook campaign. (source: Social Media Examiner)


Feedback

Got any questions or comments for us? Let us know.

Oh, and feel free to subscribe to this blog; we’d be pleased as punch.

You may also like...

Leave a Reply