You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.

Content Marketing

Content differentiation – Key points: content must be focused, the primary objective is to build trust rather than to drive revenue, good content marketing is about reaching the right people with relevant information, and content marketing begins with a documented, data-driven strategy. Adidas served as the example. (source: Content Marketing Institute)

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