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News Today: November 20, 2017

Following are the marketing-related news that we found most interesting today.

  • Content curation – sharing published content is an effective solution for marketers without the resources to produce it themselves; content curation tools include:
    Answer the Public – visually see searches carried out on Google for keyword and download for reuse
    Buzzsumo – keep up with industry marketing news and discover high-performing content
    Curata – automatically search for, organize, and publish relevant content
    Feedly – track your sites’ favorite sites and curate content by specifying domains, keywords, and topics
    Kapost – structure marketing creation and curation process
    Quora – ask and/or answer industry-related questions and search for keyworded content – search for keyworded content, embed in a Web page or share in social media channels, and use analytics to measure return on investment (ROI) – add custom call to action (CTA) to any Web page linking to your site
    Storify – create striking storyboards for your campaigns and pull in others’ hashtagged content
    TINT – assemble consumer-created content with hashtags and share it on a display stream
    Triberr – connect with key influencers and share content with your own audience
    Twitter Lists – monitor and reshare content from news sites, influencers, and competitors
    (source: Social Media Today)
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