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News Today: May 10, 2018

Following are the marketing-related news we found most interesting today.

  • Mission statements—Provide your content team members with direction (i.e., who you’re as a company, who you’re trying to reach, how you’ll reach them, and what you want to happen when you do) as well as inform viewers what your content’s about (source: Content Marketing Institute)
  • Social media tools for small business—Make your life easier and your work more efficient with Animoto (add captions and soundtracks to photos and videos, and publish them on social media, best for Facebook video), Awario (follow your brand mentions on the Web and interact with your followers), Buzz Sumo (find out the latest memorable trends in your field), Canva (easily create graphic designs), Edgar (fill library with content and let platform decide when and how many times to post it), Post Planner (find relevant content, assess its performance, and use it) (source: Social Media Today)
  • B2B vs. B2C personalization—Business-to-business (B2B) marketers tend to apply personalization to emails and websites more than business-to-consumer (B2C) marketers, but more B2C marketers plan to use machine-learning or algorithmic personalization (source: MarketingProfs)

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