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News Today: March 20, 2018

Following are the marketing-related news we found most interesting today.

  • Content road map—Figure out the right content creation model for your organization (i.e., dedicated writers vs. freelancers, internal subject matter experts vs. external contributors), align creative efforts with strategic goals to come up with your unique approach, and craft compelling stories for your target audience (source: Content Marketing Institute)
  • Facebook monetization—Keep an eye on Facebook developments enabling content creators to connect with advertisers for influencer marketing, branded content opportunities and testing subscription-based content distribution (source: Social Media Today)
  • Pinterest marketing—Craft your marketing strategy to take advantage of Pinterest, one of the Internet’s most important shopping platforms with over 200 million monthly active users, generating around five percent of all website referral traffic (source: Hootsuite)

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