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News Today: March 17, 2018

Following are the marketing-related news that we found most interesting today.

  • Email marketing personalization – optimize your email process: determine what your personalization strategy is, review all parts of your email: subject line, preheater, header, body, and call to action (CTA), and check data fields, include fallbacks, optimize send time, review design and make sure it’s responsive, and create A/B test (source: Social Media Today)
  • Unethical marketing – Cambridge Analytica, a U.K.-based data and analytics company, has been suspended by Facebook because it illegally used users’ data for political marketing with a strategy to cultivate fear of immigrants, instigate a “culture war in the U.S.,” and help Trump in the 2016 U.S. election campaign (source: MarTech Today)
  • Women empowerment – set others’ expectations by defining yourself as the boss; female entrepreneurs and professionals need to bridge the “confidence gap” (source: Fast Company)
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