Following are the marketing-related news we found most interesting today.
- Content marketing strategy essentials – “to-do” list includes: find your purpose and set goals for it, identify and understand your target audience, narrow focus to a single niche audience, figure out your content marketing personas, and specify your mission (source: Content Marketing Institute)
- Snapchat eCommerce – launched its first brand collaboration enabling users to buy within the app.: Snap, Jordan-brand sneakers, Darkstore, and Shopify (source: Social Media Today)
- Enterprise SEO for cross-channel performance – create “smart” content by using artificial intelligence (AI) to identify specific customer intent; integrate into website, search, email marketing, and social media (source: Search Engine Land)