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News Today: February 20, 2018

Following are the marketing-related news we found most interesting today.

  • Content marketing strategy essentials – “to-do” list includes: find your purpose and set goals for it, identify and understand your target audience, narrow focus to a single niche audience, figure out your content marketing personas, and specify your mission (source: Content Marketing Institute)
  • Snapchat eCommerce – launched its first brand collaboration enabling users to buy within the app.: Snap, Jordan-brand sneakers, Darkstore, and Shopify (source: Social Media Today)
  • Enterprise SEO for cross-channel performance – create “smart” content by using artificial intelligence (AI) to identify specific customer intent; integrate into website, search, email marketing, and social media (source: Search Engine Land)
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