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News Today: August 6, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today.

Social media tools—As selected by influential online marketers, in alphabetical order:

  • AgoraPulse—social media dashboard that assembles all your mentions and messages; also, auto post with queues works great for reposting evergreen content on a periodic basis across various social networks
  • Animoto—offers gorgeous templates, themes, and stock music as well as ability to add text overlays on video ads
  • Backly—provides shared credit to content publishers as well as curators who disseminate their articles; integrates with other social-sharing tools (e.g., Buffer)
  •—link shortener to shorten links as well as track them, measure performance from your campaigns, and identify which channels bring in the most traffic
  • Brand24—dashboard to see everyone who mentions your brand on social media; you can also monitor your competition
  • Buffer—schedules social media updates; you can have it create a huge list of tweets from the URL of a favorite blog; also, you can install a browser widget that lets you “buffer” any page or image you come across and have it sent immediately or later
  • Repost—allows you to share content while giving credit; brands can tell their story with user-generated content
  • Ripl—enables you to create animated visuals for social media
  • Rival IQ—compares your social media engagement rate and top-performing content to that of your competitors
  • Sendible—schedules, automates sharing via RSS feed, analytics, team management, and keyword monitoring, connecting to a large number of networks: Delicious, Facebook, Flickr, GooglePlus, Instagram, Instapaper, LinkedIn, Medium, Pinterest, Pocket, Slack, Tumblr, Twitter, etc.
  • Snapchat—social media platform that works great for allowing followers to peek behind the scenes at your company or personal life
  • Sumo—creates social-sharing buttons onsite, SMS, Flipboard, and WhatsApp and tracks social counts on blog posts; its Welcome Mat is a pop-up that captures emails
  • Tweeps Map—offers visual representation of where your followers are located so that you can target followers from specific areas and ensure that content is relevant and valuable for those followers
  • Twitter—helps you keep in touch and communicate with supporters; Promote mode gives constant broader reach; you can also create Twitter lists to track key opinion leaders and competitors
  • Venngage—infographics tool; helps you create graphics for presentations and social media
  • WordSwag—mobile application that turns your ideas, quotes, and content into attractive graphics that you can share on social media
  • Yoast for SEO—helps with search engine optimization (SEO) for your blog and website (source: Content Marketing Institute)

Cobranding partnerships—Put brands into a strategic marketing and advertising partnership to increase awareness and break into new markets; examples include:

  • GoPro and Red Bull
  • Pottery Barn and Sherwin-Williams
  • Casper and West Elm
  • Bonne Belle and Dr. Pepper
  • BMW and Louis Vuitton
  • Uber and Spotify
  • Apple and MasterCard
  • Airbnb and Flipboard
  • BuzzFeed and Best Friends Animal Society
  • Alexander Wang and H&M
  • CoverGirl and Lucasfilm
  • UNICEF and Target
  • Nike and Apple (source: HubSpot)

Blog comments: policy—Assemble communication rules for your blog or website including its purpose and examples of types of communication you allow and disallow, to reach solutions faster and have time to do more important work (source: Copyblogger)

Google Ads: security—Account admins can protect against hackers by implementing an authentication policy that requires all those with access to the account to use multifactor authentication (source: Search Engine Land)

Usability testing—Evaluate websites’ user experience with users or customers that represent their typical audience and uncover any issues; benefits include discovery of user intentions, impartial accuracy, convenience, and being able to fix issues prior to investing more resources (source: HubSpot)

Google Ads: interface—You can manage paid search advertising with new reporting and automation features driven by artificial intelligence (AI) and machine learning. This enables pay-per-click (PPC) managers to better identify what’s working and what’s not in order to gain a competitive advantage. (source: Search Engine Land)

Facebook ads: Facebook events—Use Facebook advertising to promote events you’ve scheduled on Facebook and increase ticket sales; platforms that integrate with Facebook event pages include Eventbrite, Shopify, and Eventbee (source: Social Media Examiner)

Brand awareness—Establish and build awareness of your brand to foster trust, build brand equity (value), gain a loyal audience, and improve your marketing efforts, consumer perception, and revenue (source: HubSpot)


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