Do you have a question about Mendo Digital, SEO, or what’s involved in optimizing your online presence? Following are answers to our customers’ most frequently asked questions (FAQ). If you don’t see your question answered below, please let us know.


OPTIMIZATION

What do you mean by “optimization”?

Optimization is the process of making a website as effective as possible. Optimizing your website doesn’t mean just setting up a website or making it look pretty, but rather, more importantly, making sure that it’s functional so that it works as you intend it to. This way, you can achieve your sales/business goals.

Why does an image’s ALT field need to be filled out?

For accessibility as well as SEO reasons. People who are visually impaired use software that announces what’s in the images. For SEO, keywords in the ALT field assist in gaining a better SEO value. Also, if a page doesn’t load, the text you entered in the images’ ALT fields will display, allowing visitors to understand what the images represented.

How can I find out if my site has been indexed? And which pages have been indexed?

Open a Web browser and type “site:www.YourWebsite.com” (substituting your website link for the “YourWebsite” placeholder) in order to find the pages on your site that are indexed.

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PAYMENT

What forms of payment do you accept?

We accept Visa, MasterCard, and checks.

Which debit cards can I use?

We accept the following debit cards: all Visa and Mastercard logo debit cards.

Do you accept cash, money orders, or C.O.D.?

We’re unable to accept these forms of payment.

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PRICING, PROMOTIONS, AND DISCOUNTS

Why don’t you display your prices?

Mendo Digital doesn’t have a “one size fits all” factory-type process. We customize our services and prices according to our customers’ needs and specifications.

How can I find out about your specials, events, promotions and discounts?

We recommend that you sign up for the Mendo Digital newsletter. Once you sign up, we’ll email you on a regular basis with the latest digital marketing news, specials, and promotions.

Do you have any promotions right now?

Yes, for our newsletter subscribers. If you’d like to get promotion codes for future orders, please subscribe to the Mendo Digital newsletter. (Note: only one promotion code can be applied per order.)

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PRIVACY AND SECURITY

What is your privacy policy?

Our privacy policy covers how Mendo Digital treats personal information that our website collects and receives including information related to your past use of our website and/or social media. Personal information is information about you that’s personally identifiable (like your name, address, email address, or phone number) and that’s not otherwise publicly available.

Why do you ask for my email address? Will I get spam emails after I give it to you?

Providing us with your email address means that we can reply to your inquiry. We won’t send you spam emails, and we won’t sell or give your email address to anyone else.

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SEM

What is SEM?

SEM stands for search engine marketing, and is a paid way to get more potential customers to go to your website. Essentially, you pay a certain amount to a search engine (e.g., Google) each time someone clicks on your ad, according to an ad spending budget and other criteria you (or your digital marketing agency) set up.

What is PPC?

PPC stands for pay per click or pay per call. It’s the same as SEM; you pay when people click on your ad or call you from the ad.

What is CPC?

CPC stands for cost per click.

How do you do SEM?

Currently, Google Ads is the most popular paid search platform. Other SEM platforms are Bing Ads and Yahoo Search Ads.

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SEO

What is SEO?

SEO is the acronym for search engine optimization. It’s a process that comprises actions you can take to get your website to appear higher in search engine results, thus increasing traffic to your website.

What is the difference between organic and paid search?

Organic search results display – for free – in search engines, and you use SEO to improve your website’s organic search. Paid search results are ads that display at the top or bottom of search engine pages and are designated with “AD” in tiny print; you use PPC for paid search.

What is a sitemap?

A sitemap is simply a list of all the pages on your website. Search engines use sitemaps as reference for the content you want to be available in search results pages.

What is robots.txt?

The robots.txt file is simply a page of (unformatted) text that tells search engines what information on your website you’d like to have them crawl and index. To see your robots.txt file, go to “YourWebsite/robots.txt.”

What are keywords?

Keywords are the search terms that prospective customers use to look for the products or services you offer. You need to do keyword research to determine which keywords to target.

Should I put as many keywords as I can in my content?

No, don’t! If you do that, Google considers it “keyword stuffing” and will penalize you for it.

What is a meta description?

A meta description tells search engines and the people using them what various pages on your website are about. Each page on your website should have a meta description and should include the keyword/keyphrase of that page.

How many internal links should I put in my content?

For good SEO value, you should have at least one internal link (e.g., contact).

How many external links should I put in my content?

For good SEO value, you should have at least one external link that goes to an authoritative website (e.g., American Marketing Association, Washington Post, Wikipedia).

What is crawling? And what is indexing?

Crawling applies to search engines looking at and assessing the content on your website. Indexing refers to the content that will display in search engine results as long as it has at least an adequate amount of SEO.

How soon can I can get on the 1st page of search engine results?

Whoa! Have you checked to see how many other websites are competing against you for the same sweet spot? We cannot guarantee that you’ll get onto the 1st page of search engine result pages (SERPs), but you should see an improvement in rankings within a month. More improvements will be evident in 3 months, and so on. The longer you work on your SEO value and continue producing quality content the likelier it is that you’ll eventually attain your placement goal.

Do I need to hire someone for SEO or can I do it myself?

You can definitely do the SEO yourself, but it will take you some time to read up on it and learn SEO best practices. Or you could look online for free webinars (we recommend SEMrush Academy – note: affiliate link) or take intensive paid courses (we recommend The Content Factory). However, if you want to implement SEO now rather than in the nebulous future, you might want to have Mendo Digital do it for you… and get the results you want!

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TRUST

Can I trust Mendo Digital with my information?

YES! Our customers rely on us for honesty, quality, and excellent customer service. Transactions on mendo-digital.com are protected with secure encryption.

How do you handle credit card fraud?

If a customer makes a charge and then refuses or enacts a charge-back, we’ll pursue them. We reserve the right to cancel orders which can’t be verified. We regret that, in some cases, these measures may result in inconvenience to legitimate customers.

In the rare event that a fraudulent order passes our screening process, we’ll report the fraud to the appropriate legal authorities and provide those authorities with the necessary information to complete an arrest and effective prosecution. We’ll report the fraud to the Internet service provider (ISP) for action under their “acceptable use policies.” We may also initiate civil action against them.

Conviction on credit card fraud carries penalties of 10 years’ imprisonment and/or a $10,000 fine. U.S.C. Title 18, Section 3056, Subsection (b), specifically authorizes the United States Secret Service to detect and arrest any person who violates federal criminal laws relating to credit card fraud and related activity in connection with computers and/or access devices.

We’re committed to the prevention and prosecution of online credit card fraud. Our prevention measures include:

* Reporting all fraudulent and charge-back purchases to the Secret Service
* Contacting law enforcement officials in your city/state
* Issuing summons through our attorney to fraudster’s ISP
* Verifying cardholder address and telephone numbers
* Tracking and verifying IP numbers
* Initiating telephone contact with cardholders
* Verifying valid, commercial e-mail addresses
* Requiring signed authorizations
* Examining all orders for fraud indicators
* Other actions, as necessary


We hope you’ve found our FAQ to be useful. However, if you don’t see your question answered above, please let us know, and we’ll add it. Thank you for visiting Mendo Digital!