digital marketing

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Digital Marketing News: August 6, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today. Content Marketing Brand awareness—Establish and build awareness of your brand to foster trust, build brand equity (value), gain a loyal audience, […]

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Digital Marketing News: July 2, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today. Content Marketing Content marketing insights—Monitor competitors’ content marketing efforts to see what your audience is responding to, thus gaining insight into

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Digital Marketing News: May 10, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today. Content Marketing B2B vs. B2C personalization—Business-to-business (B2B) marketers tend to apply personalization to emails and websites more than business-to-consumer (B2C) marketers,

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Digital Marketing News: May 5, 2018

Following are the marketing-related news that we found most interesting today. Content Marketing Content marketing on Reddit—Before you share content to drive traffic to your website, research relevant subreddits, look at most-asked questions on topics of interest, and contribute to communities. (source: Buzzsumo) Digital Marketing Digital marketing in 2018—most organizations see content as business asset, B2B

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Digital Marketing News: March 20, 2018

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today. Content Marketing Content road map—Figure out the right content creation model for your organization (i.e., dedicated writers vs. freelancers, internal subject matter experts vs. external contributors),

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Digital Marketing News: March 17, 2018

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today. Business Women empowerment – set others’ expectations by defining yourself as the boss; female entrepreneurs and professionals need to bridge the “confidence gap.” (source: Fast Company) Digital

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Digital Marketing News: March 15, 2018

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today. Content Marketing Interactive content ideas – Create interactive content to increase click-throughs and drive engagement. 7 types of  interactive content to consider: quizzes or polls, contests or sweepstakes, multiple-choice posts,

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Digital Marketing News: February 20, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today. Content Marketing Content marketing strategy essentials – “To-do” list includes: find your purpose and set goals for it, identify and understand

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Digital Marketing News: February 13, 2018

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today. Social Media Marketing Social media image and text sizes—Ensure that your business profiles are up-to-date and optimized on the major social media platforms: Facebook, Google+, Instagram,

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