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Digital Marketing Today: September 2, 2019

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.


Content Marketing

Read about the fundamentals of content marketing: what it is, goals to pursue through content marketing, how content fits into your marketing plan, ways to get the buy-in you need from your team, management, or stakeholders, and setting up your content marketing framework. (Source: Content Marketing Institute)

Local SEO

Make sure you keep your Google My Business listing up-to-date because Google ratings do impact conversions, especially for generic (nonbranded) searches—driving visitors to become customers. Check your Google My Business Listing to make sure that your business name, website, address, phone number, hours, and other information are correct. Also, ask for and reply to ratings and reviews as these, too, improve your ability to gain consumers. (Source: Search Engine Watch)

Social Media

Find out how to get more Facebook traffic and what to avoid:

  • Create 4 content types that are proven to drive click-through traffic from Facebook: interviews with experts and industry personalities, roundups featuring insights from several people, listicles gathering valuable sources by topic, freebies and lead incentives)
  • Avoid posts that run afoul of Facebook’s algorithm (like clickbait or engagement bait posts as well as image or video posts with links in descriptions)
  • Review Facebook traffic to see which links have high click-through traffic (look at your Facebook page post performance with Facebook Insights and review your Google Analytics acquisition reports to see your top pages from Facebook traffic)
  • Look for popular topics when creating content by researching Facebook channels (explore Facebook groups and crowdsource ideas from your Facebook audiences)
    (Source: Social Media Examiner)

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