Digital Marketing News: November 1, 2016

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You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.

SEO

Changes in SEO practices—Thanks to Google’s evolving algorithm, SEO has changed from its inception eight years ago when shady practices like keyword-stuffing, link-spamming, back-end-code tweaking were common to favoring high-quality content, legitimate link-building, local searches, Google’s knowledge graph, and mobile optimization. (source: Search Engine Land)

Reputation-damaging content—Google’s algorithm seems to have an embedded bias, which means that negative content (such as a company’s name together with words like “scam,” “rip-off,” or “lawsuit”) often gets higher ranking than positive or neutral content; if you or your company find yourselves in this situation, you’ll need to create content with “psychologically attractive” titles to draw searchers’ attention. (source: Marketing Land)

Social Media

Customer relationship management (CRM)—More than half of American and European marketers use social data to connect with and learn more about their customers; those who don’t report being hampered by lack of time, knowledge, and marketing technology tools. (source: Mobile Marketing Watch)


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