Digital Marketing News: January 6, 2020

You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.


Content Marketing

AI – Use artificial intelligence (AI) tools to help with your content marketing tactics:

  • Atomic Reach – analyzes content to improve readability, emotion, and other factors
  • CliClap – adds a script to your site, clusters site visitors by their metadata and behavior, makes personalized content recommendations, and tries to convert visitors to leads; integrates with other tools (e.g., HubSpot, Marketo)
  • Personyze – converts visitors by tracking their characteristics to display dynamic landing pages; also helps to track performance and do A/B testing
  • Quill – creates simple content such as product specifications, hotel descriptions, and reports
  • TextOptimizer – analyzes web pages to identify unused valuable keywords as well as find nonmarketing issues in your business
  • Yseop – creates reports in various languages such as Spanish, French, and Japanese
    (source: Content Marketing Institute)

SEO

SEO reports – Use key performance indicators (KPIs) to determine whether performance is improving so reports don’t become “data-dumps.” Tips: be brief, impartial, and easy to understand, keep audience’s needs in mind, and provide insights. (source: Search Engine Journal)

Social Media Marketing

Facebook and Instagram

Sale promos – Use social media to promote limited-time offers and short-term sales with organic posts and paid ads on Facebook and Instagram. Tactics include: create Facebook events, run prelaunch reach campaigns with ads, do count-down organic posts, and day-of-sale conversion campaigns. (source: Social Media Examiner)


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