Digital Marketing News: January 13, 2020

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You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.


Content Marketing

Content strategy – Plan content so that it meets business needs, understand your audience’s needs and wishes, and share your strategy with your team and organization. (source: Search Engine Watch)

Books – Improve your content marketing knowledge and gain inspiration with peer-recommended books:

Marketing

Books – Increase your general marketing knowledge with peer-recommended books:

SEO

BERT optimization – “Write naturally,” was what Google’s John Mueller recommended following Google’s implementation of the Bidirectional Encoder Representations from Transformers (BERT, as it’s usually known) algorithm, which has worried digital marketers lately. Mueller also warned against “keyword stuffing.” Marketers need to focus on relevance signals rather than keywords. (source: Search Engine Journal)

Keyword tracking – Monitor your set of keywords and how they progress over time, track at a high level as well as granular level, and impress your C-suite stakeholders. The three most common metrics include visibility, position, volume, and page. Consider three tracking methods: single-list keyword tracking, category-split keyword tracking, and keyword funnel tracking. (source: Search Engine Journal)

Social Media Marketing

Instagram

Marketing style – Develop your own style for your Instagram feed that will evoke emotion and that your audience will instantly recognize and feel motivated to interact. Tips include:

  • Instagram aesthetic – use the same 2-3 fonts, specific color palette, strong images and videos, theme (e.g., minimalist vs. colorful)
  • Mood board – put together collage to help in making post decisions (e.g., colors, photos, videos)
  • Style-aligned visuals – take and edit high-quality pictures and videos that follow theme
  • Preview feed – play with feed layout, then batch and schedule posts (source: Social Media Examiner)

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