You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today.
Content marketing strategy essentials – “To-do” list includes: find your purpose and set goals for it, identify and understand your target audience, narrow focus to a single niche audience, figure out your content marketing personas, and specify your mission (source: Content Marketing Institute)
Enterprise SEO for cross-channel performance – Create “smart” content by using artificial intelligence (AI) to identify specific customer intent; integrate into website, search, email marketing, and social media (source: Search Engine Land)
Social Media Marketing
Snapchat and eCommerce – Launched its first brand collaboration enabling users to buy within the app.: Snap, Jordan-brand sneakers, Darkstore, and Shopify (source: Social Media Today)
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