Digital Marketing News: December 29, 2016

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You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.

Content Marketing

Content marketing trends – Improve your content marketing best practices in 2017 by:

  • Developing and documenting your content marketing strategy including core strategy, mission statements, and audience personas
  • Assembling your content marketing plan comprising editorial guidelines, content workflows, content request form, customer journey maps, content decision-making, multichannel content marketing, editorial calendar template, and content essentials
  • Establishing solid measurement practices including blog post tracking, success measuring, content curation measuring, and editorial reporting (source: Content Marketing Institute)

SEO

Trends in SEO—Establish yourself as an industry leader in 2017 and build a strong sales funnel; key facts: search and content marketing have fused, organic and paid search marketing need to work together to build relationships with customers, the customer journey has fragmented into “micro-moments,” and organic search needs to be evangelized within your organization cross-departmentally, to the C-suite, and your board. (source: Search Engine Land)


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