Digital Marketing News: December 2, 2019

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You can rely on us to keep you up-to-date on the latest digital marketing news, best practices, and industry trends. Following are the ones we found most interesting today.


Social Media Marketing

2020 Predictions from Experts

  • Businesses will need to “humanize” their brand due to increasing inroads of artificial intelligence (AI) – prediction by Carlos Gil
    • Remedies: create content as if from person, have actual discussions, showcase employees, encourage customer content, and don’t dilute your brand marketing by being active on all social media networks at the same time
  • Authentic content will be more important than polished marketing – prediction by Rachel Pederson
    • Remedies: tell the truth whether good or bad, go live, use video, show real you and discard face filters, put real-life scenarios on podcast, and try using TikTok
  • Niched marketing will be key to success – prediction by Peg Fitzpatrick
    • Tips: choose just 1 specialty and apply keyword/hashtag strategy for it on 2 social media networks only (based on your ideal client)
  • Marketers will refocus on organic video content due to increasing ad costs – prediction by Michael Stelzner
    • Tips: Increase “know, like, trust” with IGTV and YouTube
  • Personalized brand-to-customer experiences will be necessary due to more people moving into private conversation channels – prediction by Jessika Phillips
    • Remedies: stronger websites, online chat, dynamic ads, video emails, texting, feel-good cause alignment, collaborations, and integrations
  • Template-based marketing will fail to produce results – prediction by Dan Knowlton
    • Tips: figure out the content preferred by your ideal customer, where to put the content, and your prospects’ decision-making process
  • Reducing the platform channels your business uses will produce better results – prediction by Amanda Bond
    • Tips: don’t try to spread the same marketing message in all channels because your audience differs from channel to channel
  • Facebook:
    • Ads will get much more expensive and CPMs will increase – prediction by Charlie Lawrance
      Tips: reduce your cost per lead/purchase, increase your average client/order value, and change how you evaluate Facebook ad ROI
    • This platform will continue expansion in 2020, but content life is short – prediction by Andrew Hubbard
    • Facebook Stories: will become even more popular in 2020, and regular feed content will decrease – prediction by Mari Smith
      Tips: Include interactive elements (e.g., polls, sliders) and video content in your stories
  • Instagram:
    • Personalized micro engagements will be essential – prediction by Alex Beadon
      Tips: send personalized reply with voice note via Instagram Direct when your business gets tagged or featured; search your location tag and thank people for purchasing or visiting your business with personalized replies
    • This platform will continue expansion in 2020, but content life is short – prediction by Andrew Hubbard
    • Instagram Stories: will become even more popular in 2020, and regular feed content will decrease – prediction by Mari Smith
      Tips: Include interactive elements (e.g., polls, sliders) and video content in your stories
  • LinkedIn:
    • Cost per click (CPC) will rise – prediction by AJ Wilcox
      Tips: always bid on CPC and don’t use audience expansion or LinkedIn’s bidding recommendations
    • Momentum on LinkedIn will build in 2020 as ad platform is improved – prediction by Andrew Hubbard
    • This platform will continue expansion in 2020, but content life is short – prediction by Andrew Hubbard
  • Pinterest:
    • This platform will get more attention from marketers in 2020 because pins can drive traffic long-term – prediction by Andrew Hubbard
  • TikTok: will probably not be hot trend in 2020; users will move to some “hot,” new platform – prediction by Andrew Hubbard
  • Twitter:

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