News Today: March 15, 2018

Following are the marketing-related news that we found most interesting today. Interactive content ideas – create interactive content to increase click-throughs and drive engagement; seven types of  interactive content to consider: quizzes or polls, contests or sweepstakes, multiple-choice posts, interactive infographics, white papers, and eBooks, workbooks and assessments, calculators, and interactive videos (source: Social Media …

News Today: February 20, 2018

Following are the marketing-related news we found most interesting today. Content marketing strategy essentials – “to-do” list includes: find your purpose and set goals for it, identify and understand your target audience, narrow focus to a single niche audience, figure out your content marketing personas, and specify your mission (source: …

News Today: November 22, 2016

Following are the marketing-related news that we found most interesting today. Content differentiation – key points: content must be focused, the primary objective is to build trust rather than to drive revenue, good content marketing is about reaching the right people with relevant information, and content marketing begins with a documented, …