News Today: July 2, 2018

You can rely on us to keep you up-to-date on the latest Web-related updates, digital marketing news, best practices, and industry trends. Following are the ones we wanted to bring to your attention today. Content writing—Tips for effective content: Create memorable content Be concise Don’t use cheap tricks Reframe the …

News Today: March 17, 2018

Following are the marketing-related news that we found most interesting today. Email marketing personalization – optimize your email process: determine what your personalization strategy is, review all parts of your email: subject line, preheater, header, body, and call to action (CTA), and check data fields, include fallbacks, optimize send time, review …

News Today: February 20, 2018

Following are the marketing-related news we found most interesting today. Content marketing strategy essentials – “to-do” list includes: find your purpose and set goals for it, identify and understand your target audience, narrow focus to a single niche audience, figure out your content marketing personas, and specify your mission (source: …