News Today: November 22, 2016

Following are the marketing-related news that we found most interesting today. Content differentiation – key points: content must be focused, the primary objective is to build trust rather than to drive revenue, good content marketing is about reaching the right people with relevant information, and content marketing begins with a documented, …

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What Is Content Management?

Large companies usually know what the term “content management” means, but not so many small-business owners or start-up entrepreneurs. Well, folks, it’s all about information. Content management comprises processes and technologies for the collection, maintenance, and publishing of information — whether online and/or in print. How do you do content …

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