News Today: May 10, 2018

Following are the marketing-related news that we found most interesting today. Mission statements—Provide your content team members with direction (i.e., who you’re as a company, who you’re trying to reach, how you’ll reach them, and what you want to happen when you do) as well as inform viewers what your content’s about (source: Content Marketing Institute) …

News Today: May 5, 2018

Following are the marketing-related news that we found most interesting today. Facebook’s news feed—Facebook is now refocusing on building more person-to-person engagement, and coming changes: its News algorithm looks at 4 items: inventory (entire content), signals (e.g., when posted, who posted, do you usually like and comment on this type of post), predictions (i.e., the system …

News Today: April 25, 2018

Following are the marketing-related news we found most interesting today. Marketing Blockchain in marketing—Keep an eye on industry-disruptive blockchain as it’s expected to transform centralized, marketer-centric environments into decentralized, consumer-centric ones with built-in trust. (Source: MarTech Today) Search Marketing Local SEO—Ensure that your business listings are accurate for all instances that mention your location, include customer testimonials, and sustain …