Best Social Media Marketing Tools for Business

Social media tools - Mendo Digital

Today companies can take advantage of the best social media marketing tools for business. Most of these social media tools offer free trials—some for 14 days and others for 30 days. Following are the tools we’ve tried out and recommend to our clients.


Scheduling / Posting

  • Buffer—plan, collaborate, and publish content on social media with the simplest-to-use social media scheduling tool
    • Free plan includes three social accounts, 10 scheduled posts, and one user
  • CoSchedule—organize your content, social media, and assets; use editorial calendar to publish consistently and grow your audience
    • Lowest-cost plans are $40-150 per month, depending on selected features (e.g., Asset Organizer, Content Organizer, Marketing Suite, Social Organizer, Work Organizer)
  • Hootsuite—manage all your social media, schedule social posts, use preapproved content, track performance, and find interesting social discussions
    • Free plan includes three social profiles, 30 scheduled messages, and one user
  • MeetEdgar—easily schedule and automate your content on Facebook, Instagram, LinkedIn, and Twitter, from writing posts to reposting evergreen content
    • Add your posts manually or via RSS feed, then set a schedule for what to post when
    • Lowest-cost plan is $19 per month for a limited time ($49 per month, usually) and includes 3 social media accounts, 10 posts scheduled per week, 4 custom categories, suggested content variations, onboarding coach and support
  • Post Planner—low-cost social media tool increases engagement by 510%
    • Enables you to easily find top-performing content, plan and customize your publishing calendar, and schedule content publishing across multiple social channels
    • Lowest-cost plan is $3 per month and includes 3 social media accounts, 30 posts per day, 300 posts in queue, Content Discovery Engine, star-rating algorithm, recycling top content, custom posting plan, social management dashboard, and social media analytics
  • SocialPilot—increase both engagement and leads
    • Manage social media, schedule social media posts, improve engagement and analyze results
    • Lowest-cost plan is $1 per month (Small Team plan) during the coronavirus pandemic and includes 50 social media accounts, 5 team members, analytics and reports, bulk scheduling, 5 Facebook ad accounts, social inbox, content curation and discovery, RSS feeds, and 24 x 5 support

Monitoring

  • Awario—monitor online mentions of your brand or products, engage with your audience, identify and reach out to influencers, research your market, grow brand awareness, manage your reputation, and find sales opportunities
    • Lowest-cost plan is $29 per month and includes three topics to monitor, 30,000 new mentions per month, 5,000 stored mentions per topic, one team member, and Boolean search

Content Planning

  • BuzzSumo—find high-performing content, collaborate with influencers, and take advantage of content insights
    • Platform has four components: discovery, research, influencers, and monitoring
    • Lowest-cost plan is $99 per month and includes unlimited searches, five alerts and 5,000 mentions, one year of data, 1-5 users, 50 exports, five projects and 1,000 URLs, 10 trending feeds, content analysis reports, and domain reports

Creativity

  • Animoto—quickly create great videos with drag-and-drop video-maker; no video editing experience necessary
    • Just choose a storyboard template, drag-and-drop photos and video clips, personalize video with colors, fonts, and music, finalize, and share the video
    • Lowest-cost plan is $5 per month (billed annually) and included unlimited video downloads, standard quality video (720p), over 1 million photos and videos (from Getty Images), over 350 music tracks, three standard fonts, and 30 color swatches
  • Canva—easily create attractively designed documents and images, using templates, ready-made templates, and drag-and-drop feature
    • Free plan includes over four million photos and elements, more than 1,000 fonts, brand kit, unlimited folders, format resizing, animations and GIFs, and support
  • Ripl—create branded images and videos and post to your social media accounts
    • Free plan includes 30-second videos, access to 10 designs, post up to eight photos, 10 fonts, three music tracks, can share with a single click, and use your own photos

Have you found this list of the best social media marketing tools for business helpful? Please let us know if any of these tools has worked well for your business. Also, feel free to suggest others for us to try out.

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