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About Mendo Digital

Mendo Digital is your digital marketing resource on the Mendocino coast, in northern California, and beyond. We help small businesses, nonprofit organizations, and professionals get the word out about their products/services, connect with clients, and increase sales. Our business is about helping YOU do well!

We provide businesses, organizations, and professionals with an optimized online presence that integrates well-honed functionality, informative messaging, and search engine optimization (SEO).

What do you stand to gain? Growing awareness of your brand, products, and services, building trust and solid relationships with your current and prospective customers, improved engagement, and… more sales.

New! Now offering digital marketing workshops online (via Zoom).

Our Brand Promise

“A digital marketing agency that provides clients with deep expertise, exceptional service, and ethics.”

Our Team

Led by Marinela Miclea, the Mendo Digital team is focused on your success from the very start. Our team is well versed in website optimization and consists of digital marketing, content, social media, eCommerce, and website experts. Our combined expertise enables us to design, build, and implement a wide array of solutions and services.

Marinela Miclea

Managing Director and Founder

Image: Marinela Miclea, Managing Director and Founder at Mendo Digital

With over 20 years of experience in marketing online, Marinela has a proven track record at high-tech companies such as EMC/Dell, PeopleSoft/Oracle, Wells Fargo, WebTV/Microsoft TV, and Sun Microsystems/Oracle.

She has developed and managed websites with various content management systems (CMS) including WordPress, TeamSite, Shopify, and Adobe Experience Manager (AEM). Marinela has also optimized processes and developed best practices in search engine optimization (SEO), content production, and social media for a wide range of clients.

Currently, she serves as Communications Director for Coast Women in Business as well as Advisor for the West Business Development Center, affiliated with the Small Business Development Center (SBDC) Program.

Marinela earned her Bachelor of Arts degree in sociology, specializing in social psychology, from the University of California in Los Angeles (UCLA). She also holds a marketing strategy certificate from Cornell University’s Johnson Graduate School of Management.

Marinela is certified in digital marketing, inbound marketing, and social marketing. She helps customers achieve their brand awareness and sales goals with an integrated marketing strategy. Marinela also sets up marketing processes and tools for start-ups for maximum resource efficiency as well as produces content for websites, landing pages, events, and social media.

Costin Miclea

Director, Business Development

Image: Costin Miclea, Director, Business Development, Mendo Digital

Over the past 20 years, Costin has held various senior executive positions, managing national and international businesses. He has worked with Fortune 100 companies and Silicon Valley start-ups including Adchemy Inc., JPMorgan Chase, Akila Digital Inc., Potrero Media, Providian Bancorp, Nelnet Education Lending, and California Higher Education Lending Authority Inc. among others.

Costin earned his Bachelor of Arts in speech communications from California Polytechnic State University, San Louis Obispo, with a strong emphasis in international organizational development and communication science as well as a minor in engineering.

Our Approach

We listen—truly listen—to our customers’ needs and concerns. Our success derives from helping you achieve your goals with an attractive, functional, mobile-ready website, content that builds awareness of your products/services, and social media that helps you communicate with your customers/fans.

How We Got Started

After noticing a local store go out of business simply because its prospective customers didn’t know it existed, Marinela saw the need for a local digital marketing resource focused on helping them “get found”—on the Internet and social media. She decided to use the digital marketing strategies that she had developed at Silicon Valley companies to benefit small to midsize enterprises in northern California and beyond.


Mendo Digital is a member of the Mendocino Coast Chamber of Commerce and Coast Women in Business, and contributes to the coastal Mendocino community.

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